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Highlights Success and allure factors in the mobile app economy

Highlights Success and allure factors in the mobile app economy

By Michiel Suijkerbuijk
Powered by Vincent Verweij

Success Factors:
• You need to have a unique idea
• The idea needs to be three times better and three times cheaper than the competitors'
• Cut your costs; skeleton crew
• First version app has to be fully functional with all the extras and additionals
• Marketing is highly important; the app won't sell if not marketed
• Social networks get the buzz going
• You definitely need a video to show what your app does; youtube
• The press = your friend!
• Highly recommended: a Lite version of your app
• 25 mln people can't read English!!!!! Localize your iTunes descriptions, this will boost sales
• SEO; not just Google, but the search ability in the app Store is used a lot
• Make the key word match the product's name
• Register the name RIGHT NOW

Fail Factors
• Rejection bij the app Store
• Run the checklist before you submit your app: www.makayama.com/checklist.html

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